The Good Guys Win Again

Dear Fellow Owners,

It was a busy week at McDonald’s, our hometown. McMillion$ is a hit documentary on HBO. America loves their crime stories especially one as bizarre as this one. Throw in McDonald’s, Monopoly, the Mafia, the FBI, a whole host of characters, and you have the making of an American Saga. Not the company we want to keep nor how we want to operate. We were all shocked by what happened and it is a strong reminder that we must be ever vigilant as to who we choose as suppliers. We are McDonald’s and a target for the bad guys. As bizarre as the story is, the good guys win in the end.

Burger King launched a campaign advertising their Moldy Whopper. It’s an interesting way to showcase their food and make the point of no preservatives. We have been eliminating preservatives and antibiotics for years not to mention making significant strides in sustainability. We go to great lengths and expense to do so. We need to do a better job telling our food quality story. We lead the industry in food safety, sustainability, and quality ingredients.  We have great food that tastes great and that is good for you. Fortunately we don’t have to show our food going bad to do it.

Arby’s got into the fast food war action with a fish o filet commercial. This war will probably not make headlines, but our product looked great. While they were trying to showcase their Fish Sandwich (we thought they had the meats), it made us want to buy a Filet-O-Fish from McDonald’s. There is nothing better than our competition spending their ad dollars advertising our product. After all, there is only one Filet-O-Fish.

Speaking of advertising, we saw the early work of our Wieden & Kennedy relationship. The Quarter Pounder stole the show at the Emmy’s, we got a glimpse of Beyoncé’s favorite McDonald’s meal during the Super Bowl, and we are launching the 50th anniversary of the Shamrock Shake with a special McFlurry. It has been 50 years of serving green happiness celebrating our Irish roots. The Shamrock Shake represents all that is great at McDonald’s. All that is good. It’s so good it launched a house that love built. Yes it was the Shamrock Shake in Philadelphia that funded the very first Ronald McDonald House. A shake that good can’t be beat. The bad guys will have to get a whole lot better.

Lastly we said goodbye to one of the good guys. Kobe Bryant showed us what truly great basketball looks like. He was a fierce competitor with a big heart. He also knew who to hang with. We are glad he did.

Your “hanging with the good guys” NOA Board,

Blake Casper
Val Netland
Bob Hogan
Larry Tripplett
Michael Retzer Jr.
Joel Pellicci
Robert Lane
Mike Donahue, Executive Director

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