McDonald's, Our Brand, Our Hometown

Dear Fellow Owners,

It was another busy week at McDonald’s, our hometown. The Company announced earnings, it’s good to see them doing well. We are better when Corp is financially strong, for a host of reasons. It was great to hear Steve talk about our drive thrus and the need for speed. America is in a hurry, we are here to help. #fastfeelsbetter

Another key accomplishment came in the form of a Happy Meal tie-in. We are partnering with the biggest movie of the season (biggest movie debut ever), “The Avengers”. At McDonald’s, we are the physical center point for America. We represent the cultural gestalt like no other brand can. We are where America eats, all of it. Restaurants do something unique. America loves Apple, Amazon, Coke, and even Disney but McDonald’s is different from all of those in a very important way. We feed you. We feed you when you are tired, when you need comfort, when you are most vulnerable “Give us your tired, your poor, your huddled masses”. When you see the Arch’s, you know all will be ok. The Avengers do too. They save the day and do it when all is lost. The Arches, the Avengers...it’s a natural fit. Kudos to our national Marketing team for bringing us together.

Speaking of Marketing, we still have work to do. It’s time to start looking for the evolution of “I am Lovin it”. Love will always have a place at McDonald’s but we need the next culturally relevant theme. It’s time for us to remind America why the Arch’s are just as important as we were 65 years ago. We need the next version of “I am Lovin it”. We must use our voice at McDonald’s or someone else will. What we say matters. Our National Marketing does this for us (Our Local Marketing does price). It does it like no other brand can. We can speak for America, we have that ability. Let’s use it. America is counting on us.

Your “Standing at Attention” NOA Board

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