This small booklet contains the big principles.
"Our Founder, Ray Kroc, built McDonald's according to these ideas. McDonald's was Ray's creation.
These principles will continue to be our guide to greatness. The thoughts in this booklet are as relevant today as when Ray Kroc said them years ago. These are standards for how we will run McDonald's today, tomorrow and forever.
Ray's vision was to deliver an exceptional McDonald's eating experience by dedication to QSC&V and treating customers with tender loving care.
At McDonald's, we all strive to bring Ray's vision to life each day for our millions of customers worldwide. these enduring principles will forever guide us on our way to continued success.
As Ray Kroc said at the end of his book, Grinding It Out, "There is no other way."
- Jim Cantalupo, Chairman & CEO
Paper Booklet: 14 Pages.
Size: 6.5" x 7.5" x 1/8"